Enhance Competence, Improve Credibility
and Guarantee Your Growth and
Your success and your
organization's success is directly related to the skills and abilities of your
people. These skills and abilities are not only important for acquiring new
customers and distributors, but equally important, for improving and maintaining
strong retention levels.
A major challenge for any leader or organization is the fact that
many of their people come into their organization with underdeveloped skills
and/or are misinformed or non-informed about how to truly achieve success in
this industry. This often creates extra challenges for any leader (including
you), not only in quickly teaching their people the universal fundamentals, but
also in ensuring these people approach the market in an ethical manner, maintaining a high professional standard in all that they do.
The Direct Selling Industry (often referred to as network marketing,
MLM, etc.) does not require any kind of licensing to operate as an
independent contractor of a direct
selling company. Certification is not mandatory, nor is it required for success
in this industry. However, throughout the industry, leaders and organizations
are continually striving to support self regulation and compliance to high
ethical standards within their organization.
By implementing the proven universal fundamental secret
strategies and techniques that are used by the "heavy hitter" leaders in the
industry, you will position yourself and each member of your team for greater
exponential growth and profits. You can even short-cut the learning curve and
accelerate success in your business... meaning you make more money faster and
build a bigger downline team that is more productive, happier, and duplicating.
While it does not require special skills to get started in a
direct selling business, statistics prove the people who succeed in this
industry have a greater competence of the fundamentals, consistently apply them, and have developed a strong credibility among
their organization. This was not by accident. They have invested in to
developing their own skills over time and believe training and skill development
is extremely important. Don't believe us? Then why does every organization
(including yours) provide training, support, and often are focused on continual learning about
the industry, your companies products, and skills to help you build your business?
The facts prove that when you enhance your competency (developing
your knowledge of the industry, your company, its products and services, and how
to build a business by design rather than chance) and apply what you learn
consistently through action that puts you in front of your prospects, you will
sell more, recruit more, and as a result, make more money faster. Plus, in
achieving better results, you will improve your credibility and attract more
people to want to do business with you.
Certification Enhances Competence and Credibility for Direct
We believe certification (even through voluntary participation) helps
set higher standards, enhancing competence and building upon credibility for the
independent direct seller as a professional in this industry. This not only
benefits the individual direct seller, but also benefits the company they
represent and the whole Direct Selling Industry.
Keep in mind that Certification is not licensing, nor is it
equivalent to getting a college degree. But it is a formal higher education that
helps you position yourself as a professional in the Direct Selling
Industry. The fact is, when you learn, understand, and apply the universal
fundamentals taught through our certification courses, you will enhance your
competence of the industry and how to succeed based on high professional
standards, which creates an extra element of credibility for you in the
Certification may not be desired by everyone, nor is it a
requirement of the industry. However, if you desire to work as
a professional in this industry, maintaining high ethical standards, and achieve
greater sustainable success, we highly recommend getting certified. While
company specific training is critical to your knowledge of the products and
company you represent, getting certified from the ONLY Direct Selling Industry
specific school, provides you with the critical
universal fundamentals required for sustainable success.
Certification can provide an extra element of credibility, a
stronger level of competence, and even a core element of formal education to
position you and your people as a professionals and leaders that
effectively produce stronger exponential
growth, curbing the attrition in your organization, so you create a happier,
more productive, and
Recognized Standards for Training and Performance
The Direct Selling Academy, Inc. is the
industry specific school of higher learning developed exclusively for
the Direct Selling Industry. We are an educational institution developed for
providing higher learning to independent direct sellers. This includes sales and
recruiting skills training and
development through professional certification for those involved in the Direct Selling
Industry; including, direct sellers, network marketers, multi-level marketers, affiliate marketers,
and independent agents.
We bring a unique perspective and experiential knowledge to the classroom. In
fact, our curriculum is designed to provide experiential knowledge and practical
application to the student's learning experience. What this means to you is, we go beyond the
traditional classroom study and theory, integrating in-the-field application exercises
curriculum and certification process, so the student not only learns and
understands what is being taught, but they prove they can effectively apply what
they have learn through their own consistent action in the field.
While we are not an accredited school (it takes a number of years to get board
approved accreditation), we have implemented a self-governed
accreditation standard within our curriculum. This includes adhering to the
high standards established by IACET (the international governing board for high
standards in training) and are working toward fulfilling the
accreditation requirements as an authorized provider of the IACET CEU (which
will take us a few years to be approved for application
Since the term
CEU (Continuing Education Unit) is in the public domain, any organization may award a traditional CEU
without requiring any accreditation. The IACET CEU standards provide a high quality
indicator for your continuing education and training because it means
the curriculum meets approved compliance based on internationally recognized
standards for training and continuing education.
The definition of a CEU says that it measures participation in organized
continuing education/training experience under responsible, qualified direction
and instruction (including responsible learning environments, positive learning
outcomes, instructional design and evaluation, etc.). Any type of self-study is therefore part of
our planned curriculum study and learning activities. The facilitating trainer
will provide monitoring of the learner’s progress and feedback provided to
the student for the lesson being taught. This standard applies for face-to-face
interaction as well as for our self-study learning workshop classes that
supplement our certification courses.
At the Direct Selling Academy, we provide hands-on accelerated learning through both a face-to-face
and an online learning environment. We strive to bring a balance of learning
style preferences to the classroom, which help accelerate your success in the
effective application of what you learn. Our online learning takes place through
our exclusive eLearning platform, which was designed exclusively for educational
institutions that provide an online learning classroom. This also supports our
offline classrooms with an added element of interaction between the facilitator,
other students in your class and you.
In addition, our eLearning platform provides the capability to accurately keep track of
each student's progress and
documentation transcripts of courses completed, including tracking of CEUs awarded
for course participation.
Certification Courses Offer Three Levels of Accreditation
Our objective of providing our certification courses are to help
establish a professional higher standard of learning across the industry for the direct seller. This includes
training and certification covering important areas such as marketing, sales,
recruiting, and leadership.
The Direct Selling Academy, Inc. offers three levels of certification for those
involved in the Direct Selling Industry.
Fundamentals Accreditation - These are the universal fundamentals
required for direct selling success. This certification will put you on a quick
path to guaranteed growth and profits. This course is a well balanced curriculum
that will position you for knowing specifically how to consistently produce
positive results in your business.
Advanced Accreditation - This level of certification takes the
fundamentals to an advanced level, ensuring you build by design rather than
chance. You will not only learn to build your business on a solid foundation but
you WILL build your business based on a proven plan that positions you for
exponential sustainable growth. At this level you will not only master customer
acquisition and team building recruiting techniques, plus begin your leadership
Master Accreditation - This leadership level of certification
provides the advanced leadership fundamentals so you become a master leader who
builds a solid sustainable business. You will learn proven adult learning and
accelerated learning methodologies so you can begin facilitating support
training within your organization. In addition, you will learn advanced
management and leadership strategies and techniques for developing, managing,
leading, and maintaining a massive growing organization, creating the next
generation of leaders in the process.
Beyond the classroom, we also provide additional one-on-one, as well as group,
services for helping our students improve their performance and accelerate their
success in their business. This includes performance improvement resources such
as assessments, audits, coaching, and performance improvement resources.
Selling Fundamentals Certification Course
Through our flagship
comprehensive hands-on accelerated training and performance improvement seminar,
Breakthrough Secrets Revealed, we bring you
an expanded 2-day 12 clock-hours of instruction on the universal fundamentals
for direct selling success. Not only will you learn the fundamentals for direct
selling success, but you develop a basic understanding of the industry,
including ethics and standards, so you become a professional direct seller.
will learn breakthrough fundamental strategies and techniques you can implement
right away in your business.
What you learn through the Direct Selling
Fundamentals Certification Course (DSFC) is how you can work smarter rather than harder, so you make more money
with less time and effort! You will discover the market-tested proven secret
strategies and techniques of the "Heavy Hitters" of the Direct Selling Industry,
presented in an easy to understand and simple to implement fashion so you can
use what you learn immediately (as you walk out the door).
Even the best in the
industry need a
refresher course now and then. New and veteran direct sellers (whether full-time
or part-time) will all benefit from this Direct Selling Fundamentals
Certification course, which is a great way to instantly enhance your
competence and credibility as a direct selling professional.
Designed with the “part-time” direct seller in mind, the Direct Selling
Fundamentals Certification course provides a comprehensive overview of the
basic principles, strategies, and techniques of success in this industry,
detailing the variety of effective marketing, prospecting, selling, recruiting,
as well as leadership and duplication methods that can be implemented right away
in your business.
addition, the Direct Selling Fundamentals Certification course provides
an overview of the Direct Selling Industry, ethics, standards, accountability,
as well as responsibilities of the direct seller for operating as a direct
Here are some of the key fundamental things you will learn:
- An overview of the industry and the major pitfalls to
- Professional industry guidelines and ethical standards.
- A proven success formula guaranteed to have you building
your business on a solid foundation.
- Understanding what discipline truly is and how to flip your
internal "action" switch to get your job done (apply this simple fundamental
principle and you will become consistent in your actions).
- The four major reasons why people fail and how to overcome
these failure causing pitfalls.
- Three critical elements for building by design (you will
only spin your wheels without these critical elements in place).
- The secrets to achieving superb communication (a very
- How your prospect thinks and makes decisions (very few
people know this information... learn, understand, and apply these
fundamentals and you will avoid being a stereotypical salesperson).
- How you must sell (understand this and people practically
beg you to do business with you).
- A simple proven sales and recruiting process.
- How to create a consistent positive cash flow quickly.
No matter what business you are building in the Direct Selling
Industry, or what your experience level is, when you go through this powerful
Direct Selling Fundamentals Certification Course, you will gain invaluable insight
about the industry, your business, and you. In fact, this course is one of the
most detail-rich accelerated training courses you will ever attend.
Here are 20+ of the Most Important Lessons You'll Learn in
the One Day We Spend Together:
- A proven effective formula for creating a script that
- How to build on a solid foundation designed for exponential
and sustainable growth.
- How to unlock your internal code for consistent results.
- How to sponsor 5+ new customers and distributors every
- The importance of higher personal standards.
- Discover a proven success formula for building a business
- How to curb attrition and increase duplication within your
- How the four major reasons for failure affect you and your
- Discover how to use the internet to build a solid local
- The three critical elements you need for building a
business by design rather than chance.
- Understanding the communication process so you can
facilitate a win-win outcome.
- Learn how prospects think and make decisions.
- How to generate a steady flow of interested prospects.
- Know specifically why people buy from you and how to
effectively get more people saying YES.
- The million-dollar heavy hitter secret that guarantees
- Discover the three critical elements necessary for building
a team that duplicates.
- How to motivate your team toward greater duplications and
- Understand the most critical element of success and how
this element affects your results.
- How to naturally create curiosity and a sense of urgency in
the mind of the prospect.
- Know how to instantly establish rapport so your prospect
wants to listen and learn more.
- How to leverage for maximum return on your investment of
your time and effort.
- How to short-cut your learning curve so you produce
improved results faster.
- The secret to achieving effective superb communication.
- How to be effectively aggressive in closing prospects on a
- How to take the bull by the horns and get the results you
- Learn how to quickly plan your work so you work smarter.
- Learn about the history of the Direct Selling Industry and
your important role in its future success.
- The secret to getting customers ordering month after month.
- How to use passion and purpose to drive positive results.
- Plus, proven strategies and techniques that will help you
work smarter rather than harder.
Upon completion of this certification course, you
will know specifically what drives the growth and profits within your business
and how you can guarantee you gain control of your business growth and profits
building by design rather than chance.
You will walk away knowing exactly how you can personally sponsor 5+ new
people (customers and/or business builders) each and every month, month after
month and year after year!
Plus, You will have the designation as "Certified" in Direct Selling
will receive a certificate of completion from the Direct Selling Academy, Inc.
(something you can frame and hang on your wall... and even show your downline
Direct Selling Fundamentals Certification
Course is the first rung of achievement in becoming a
professional direct seller and leader in the Direct Selling Industry. This course is a pre-requisite
for you advancing through our advanced and master accreditation certification
courses, which include the designation of Certified Direct Seller (CDS),
Certified Direct Selling Professional (CDSP), Certified Facilitating Leader (CFL),
and Certified Master Leader (CML).
All of our courses are available
either through an open enrollment (students from multiple companies) or through
a private enrollment (customized course certification training for your organization). If you would like to learn how you
can bring this professional certification to your company or organization,
You NEED to Get Certified Right Away
Click Here For Our Open
Enrollment Schedule and to Enroll* Today!
* Tuition assistance, scholarships, and alternate
financing options may be available. Contact us by email or postal mail for